Adds depth to the RPG side of base game
Brings a much needed depth element to the game. Instead of making the map bigger or the timeline longer, accent is put on the "story" you are creating for your dynasty. An excellent expansion, the Focus mechanic will be useful in every game of CK2 you play, and all 10 of the Focuses have their advantages depending upon your character's circumstances and your play style.
Also it allows you to own a dog. What more do you want???